Who would have thought that thousands of gut health enthusiasts would want to spend their precious Sunday exploring the secrets of gut health? Open to all ABOs and APCs, over 4,000 visitors converged at Amway Malaysia’s Headquarters in Petaling Jaya on 21 July 2024 for the inaugural GUTPROtein Day 2024.
Under the captivating theme “Life Starts with Protein. Health Powered by Gut”, ABOs and APCs were drawn to the vibrant carnival-like atmosphere. The venue was alive with numerous booths and activities celebrating the transformative power of gut health.
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One of the highlights of the day was the talk entitled “GUTPROtein Insights on Gut Health & Nutrition”. Dr. Yosep Ji, Co-Founder & CEO of Human Effective Microbes (HEM) Pharma Inc., kicked it off with a deep dive into the gut microbiome and the science of gut health, backed by Amway’s extensive research data. He’s the winner of multiple microbiome-related scientist awards in Europe, United States and Asia, as well as the co-authored over 40 research papers.
Following him, Dr. Shyam Ramakrishnan, Head of Emerging Markets, Innovation & Science at Amway Global, highlighted the pivotal roles of probiotics, protein, and prebiotics in gut health, focusing on soy protein's impact on strengthening the gut lining.
He leads a 30-member team at Amway Global focusing on innovating nutritional products, conducting advanced dietary plant-based protein profiling, and providing strong influence in R&D direction in developing Asian markets such as India, Thailand, Vietnam, Philippines, Malaysia and Indonesia.
While the talk was held in the Training Hall exclusively for leaders, it was also made available to all ABOs and APCs at the Brand Experience Centre and Training Rooms via livestreaming, allowing everyone to benefit from the highly anticipated and insightful discussions.
The Gut Experience Zone, another highlight of the event, offered an immersive and sensorial human sized walkthrough experience into the digestive system. Starting from the mouth, to the oesophagus, stomach and ending in the intestine, the structure offered little nuggets of information to help visitors understand the role of each organ and the complexities of the gut microbiome as they toured each section.
Following that, there was a large colourful 3D display showcasing the gut microbiome's crucial roles in digestion, nutrient absorption, immune function, skin health, and more. The trail ends with a ‘What The Colour Of Your Poo Might Be Telling You’ photo wall where visitors learnt how the gut microbiome can influence the colour of their poo, while taking photos with adorable poo-shaped head gears.
The event also saw the unveiling of the newly refurbished Nutrilite section of the Brand Experience Centre by Mike Duong, Managing Director of Amway Malaysia & Brunei, Indonesia and Singapore, and Jason Leng, General Manager of Amway Malaysia & Brunei, after a simple ribbon cutting ceremony with several of our esteemed Founders Crown Ambassador and Crown Ambassador Leaders and members of our Key Management. The VIP guests were then given a quick tour of the section.
Divided into several segments, the Nutrilite section of the Brand Experience Centre began with a showcase of the BodyKey Gut Reset Weight Management Programme and the testimonials of the participants who have both lost weight and/or improved their health after going through the programme. Next up was the Nutrilite History Tunnel which marked the brand’s numerous milestones, a display of Nutrilite’s sustainable farming practices and a photo corner of the Nutrilite certified organic farms.
The tour also included exhibits on the pillars of Nutrilite, such as the Power of Phytonutrients, the Traceability Wall, Science & Innovation, Seed to Supplement, and the Nutrilite health assessment room, where ABOs and APCs could undergo a health screening for those who purchased the Health Screening Pass by Innoquest.
There was also a dedicated section featuring the GUTPROtein Foundational Health, the Science Behind GUTPROtein as well as the personalised health solutions beyond GUTPROtein. Visitors could also learn more by checking out the GUTPROtein Foundational Health website, www.amway.my/gut-protein.
Another highlight of the GUTPROtein Day 2024 was the free sampling of the GUTPROtein Shake, comprising the Nutrilite Soy Protein Drink, Nutrilite Mixed Fiber Powder and Nutrilite Botanical Beverage Mix Chicory Root Extract with Probiotics, allowing everyone to experience its beneficial effects on gut health firsthand in all the different flavours of the Nutrilite Soy Protein Drink. There was also a GUTPROtein Foundational Health photo wall for attendees to take selfies.
Participants also eagerly engaged in games like the BEC Treasure Hunt, and workout challenges like the Gintell Walking Pad challenge, Metal Buzzer, Power Bike and Power Shake, lured by the promise of enticing rewards and gift redemption.
Similarly, the Product Pavilion buzzed with excitement as thousands of attendees took advantage of exclusive one-day offers and giveaways. After the physical activities, attendees indulged in a variety of healthy foods from an array of food stalls and trucks.
GUTPROtein Day 2024 was not just an event but a journey of learning and engagement. Attendees, both physical and virtual, gained invaluable insights into the importance of gut health. The success of this event underscored Amway’s commitment to innovative solutions for health and wellbeing, setting a positive precedent for future initiatives.
